The animated Blue Heeler pup will feature on a brand-new range of Toomies bath toys, launching with a line based on the popular Sing and Swim format. Swimming Bluey is planned to go on sale in USA, Canada, UK and Australia from Q3 2023, with further EMEA rollout in 2024. A bestselling item from the Toomies family, the Octopals just love bath time. This 10-part playset includes a floating island, eight multi-coloured characters and Mum Tala the Octopus in the middle. Turn her upside down and she doubles as a pouring cup with an exciting shower feature, perfect for water play. Each of the Octopals has a different cheery face that babies will engage with. Dunk any one of them in the bath tub, give the soft pliable material a squeeze and it turns into a water squirter. Items that are not available in store will take 3-5 working days to be delivered to your nominated store.

SUITABLE FOR BABIES, TODDLER and KIDS - This learning toy suits your baby needs as they grow. There isn't just one way to play - play hide and seek, shape sorting, colour matching and more BBC Studios has agreed a global partnership with TOMY International to grow its licensed toy category with the addition of the multi-award-winning children’s TV property Bluey. Jointly commissioned by BBC Studios Kids & Family and ABC Children’s, Bluey is produced by multi-Emmy® award-winning Ludo Studio in association with Screen Queensland and Screen Australia. Ideal gift for babies: this popular baby toy for little hands provides endless hours of educational play fun. Perfect as a gift for your baby's first birthday, Christmas or Easter. Suitable for babies and toddlers from 12 months

Instils Confidence

Morgan Weyl, Managing Director of Licensing and Global Development at TOMY, said: “We are delighted to be partnering with BBC Studios to bring the Bluey fun to life, adding a little TOMY magic thanks to our Toomies Bath Toy line. Our unique and innovative approach to bath time embraces this important family moment and further matches Bluey’s depiction of everyday family life. We are proud to welcome Bluey into our family and look forward to showcasing her at fupcoming trade shows.” Items that are not available in store will take 3-5 working days (excluding weekends and bank holidays) to be delivered to your nominated store. BBC Studios Kids & Family has a global broadcast deal with Disney for Bluey in all territories outside Australia, New Zealand and China, with the third season debuting on Disney+, Disney Channel and Disney Junior and more episodes from season 3 to come in 2023.

Toomies love to have fun: It’s at the heart of everything we do. We’re full of little surprises that will delight you and your child because we know memories are formed when laughter is shared! From its successful heritage bath toy, Octopals, to the brand’s latest innovation, bestselling role play toy Bubble & Bake Bathtime Kitchen, Toomies keeps enchanting consumers’ bathrooms around the world with their category leading bath toy range. The brand’s unique approach to this category has earned TOMY multiple trade and consumer awards and has brought about successful partnerships with AAA preschool licensors. They're based in convenient locations including supermarkets, newsagents and train stations. Plus they're often open late and on Sundays.Easy to handle, made of durable material, Octopals will help develop your child’s motor skills, dexterity and water confidence. No batteries required. Suitable for children aged 12 months and over.